Creative Director Talie Smith Talks Design Therapy in Philanthropy News Digest
The value of brand design for nonprofits or foundations — when done right — is not just in the outcome but in the process. Design is the act of (re)imagining how we see and communicate ideas. It's an opportunity to challenge assumptions, change minds, and test the status quo. Brand design, in particular, is rife with such opportunities and, of course, potential landmines. For organizations that are prepared to embark on the adventure, it can be transformative in unexpected ways. At its best, a brand redesign can reinforce and strengthen an organization's work, increase its engagement with internal and external audiences, and pave the way for real growth.