When Tali Ovadia was about to open the fifth flagship location of her food-cart-turned-mini-empire, she worked with us to refresh and unify her brand.
The new identity embodies the product: wholesome, addictive bowls of goodness sold with heart. A motif of brightly-colored dots expresses the delightful experience of grabbing a Bowl.
We designed and coordinated production for all new signage, handcrafted menu boards, T-shirts, gift and business cards, and more.
As a businesswoman who has worked with many vendors, working with Smith + Connors has been a pleasure cruise with professional results that made me grateful to have found them.Tali Ovadia, Owner
Logo & identity system
Signage design & production
Wood menu fabrication: Scott Brickman
Menu laser etching: MC Laser Labs
Menu illustration printing: Oregon Blue Print
Sign fabrication and install: ES&A
Photography: Anna M Campbell
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