A small, enthusiastic group of entrepreneurs building a new hotel in downtown Portland needed to develop a name and brand that articulated their vision.
We helped them name the project as a nod to the building's history and to the hotel's goal to bring the community together, and we designed a logo that feels both classic and contemporary.
We designed door hangers, postcards, a Choose Your Own Adventure physical interactive, T-shirts, business stationery, and a huge exterior sign inspired by the great Portland signs.
The brand strategy work we did with the group helped inform many aspects of the building renovation and interior design.
Talie and Scott facilitated vibrant and insightful conversations about our brand and vision and helped corral our disparate ideas into a unified brand identity. They built us a brand identity package that is equal parts timeless, playful, and professional. They are a pleasure to work with.Gabe Genauer, Co-Owner
Signage design and production
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