Expressing the unique process and approach of a nonprofit consultancy
The Giving Practice is a consultancy that originally grew out of Philanthropy Northwest and now works nationally with mission-driven organizations to help them do their work better.
They needed a brand that could help them compete on a national stage while still reflecting their specific style and engagement approach.
We created a design system that visualizes the idea of transformation, representing the wisdom that is surfaced through the process. Lines emanate outward from the center, creating a star in the negative space.
Strategy
Market & position research
Staff workshops
Executive team facilitation
Stakeholder interviews
Brand positioning
Messaging architecture Design
Logo
Flexible identity system
Business stationery
Document design
