Meyer Memorial Trust

Helping a foundation advance their equity mission

Pacific Northwest foundation Meyer Memorial Trust worked with us to rethink and redesign its image, voice, brand strategy, and website. The new identity conveys Meyer's core values: equity, collaboration, humbleness, innovation, and transparency.

Smith & Connors brought more to Meyer's rebranding and website than creativity, expertise and professionalism. Working with them has been a true partnership.

Kimberly A.C. Wilson, Director of Communications

The broad, flowing M embodies a dynamic, flexible ribbon that trends up, and its open spaces show transparency. The core colors represent Oregon's treasured forests and waters, and the larger palette shows Meyer's diversity and optimism.

The new, flexible identity system communicates Meyer’s mission to create a flourishing and equitable Oregon.

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BRAND

Strategy Market & position research
Staff workshops
Executive team facilitation
Stakeholder interviews
Brand positioning Messaging architecture
Design Logo
Flexible identity system
Custom icons, charts, graphics
Business stationery
Print collateral
Swag (pencils, T-shirts, stickers, etc)

Website

Strategy Technology assessment
User profiles
User journeys
Audience personas
Audience experience goals
Information architecture
Articulation of content and features
Content reviews with client
Design Visual design concepts
Website UX/UI design
Website style guide

Website Development

CMS & hosting recommendations
Site architecture
Technology audit & assessment
Accessibility support
Quality Assurance (QA)
Content Migration & Content QA
Front and backend development
CMS documentation and staff training
Automated deployment

WEBSITE TECHNOLOGY

Drupal Bourbon / Neat responsive grid
jQuery libraries
Pattern Lab
MailChimp templates

Credits

Brand design concepts: Scout & Co., Bureau of Betterment
Front-end development: Jeff Whitfield

Links

Website

Say Hello

Have a project in mind? Let's talk!

(503) 558-7430
hello@smithandconnors.com