Pacific Northwest foundation Meyer Memorial Trust worked with us to rethink and redesign its image, voice, brand strategy, and website. The new identity conveys Meyer's core values: equity, collaboration, humbleness, innovation, and transparency.
Smith & Connors brought more to Meyer's rebranding and website than creativity, expertise and professionalism. Working with them has been a true partnership.Kimberly A.C. Wilson, Director of Communications
The broad, flowing M embodies a dynamic, flexible ribbon that trends up, and its open spaces show transparency. The core colors represent Oregon's treasured forests and waters, and the larger palette shows Meyer's diversity and optimism.
The new, flexible identity system communicates Meyer’s mission to create a flourishing and equitable Oregon.
Market & position research
Executive team facilitation
Brand positioning Messaging architecture
Flexible identity system
Custom icons, charts, graphics
Swag (pencils, T-shirts, stickers, etc)
Audience experience goals
Articulation of content and features
Content reviews with client
Design Visual design concepts
Website UX/UI design
Website style guide
CMS & hosting recommendations
Technology audit & assessment
Quality Assurance (QA)
Content Migration & Content QA
Front and backend development
CMS documentation and staff training
Bourbon / Neat responsive grid
Brand design concepts: Scout & Co., Bureau of Betterment
Front-end development: Jeff Whitfield
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