We worked with Kiva to uplevel its 2019 end of year fundraising campaign. Our strategy centered on Kiva's key differentiator: the ability to choose and be directly connected to giving.
– More than 2X increase over last year’s donation revenue during the same period
– Record-breaking donations on Giving Tuesday (200% more than any single day donations in their history)
– 20% more donors gave during the campaign than their previous best year
We went to Kiva's founding roots in the visual motif and the messaging strategy: Kiva is the most direct line to making a difference in people’s lives. In a time when our lives are more complex than ever, be part of giving directly to those in need.
Tagline + hashtags
Flexible identity system
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