Spinning off after 20 years within the Open Society Foundations, INclude: The Mental Health Initiative needed brand and website that would successfully position the foundation to expand globally as a systems-changing, independent organization.
We created a new brand and custom website to present INclude as the ardent believer that people with intellectual and/or psychosocial disabilities deserve to be full participants in society.
It was essential that the logo position individual human rights at the forefront of INclude’s visual identity. A deconstructed IN celebrates the empowered, declarative “I.” Teal brings a welcoming and hopeful voice to the brand while the red emphasizes their systems-changing mission. Bold font weight conveys the confident strides INclude is making toward justice.
People living full lives as participatory citizens inspired the custom website designs that lead users down a clear information path, reinforcing the brand with welcoming photography, succinct storytelling, and powerful CTAs.
The Smith & Connors team worked intensively with my small core team at INclude over the better part of a year to create our brand and build our website. They were patient and very flexible along the way. The result is a beautiful logo and website that reflects so well how we want to present INclude. Thank you!Judith Klein, Executive Director
Market & position research
Executive team facilitation
Brand positioning Messaging architecture
Flexible identity system
Content strategy Information architecture Original designs Content drafting support Content editing Custom site development
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