CoEnergy Propane is a cooperative business owned by more than 30,000 members who need alternative energy sources for their rural communities. Despite being in business for nearly 20 years, most people don’t fully understand their amazing story of commitment and support.
A key aim of the rebrand was to create a clearer link to its mission and dedication to community: to create warmth and energy in homes and businesses, and to support growth and vitality of the region.
The logotype emphasizes the “co”, as in co-op, and has curves and rounded edges to add warmth. The flames are hugged by a set of lines that evoke the sense of energy and expansion. And the overall mark design feels like a stamp, indicating a longstanding business.
Market & position research
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