Pacific Northwest foundation Meyer Memorial Trust worked with us to rethink and redesign its image, voice, and brand strategy. The new identity conveys Meyer's core values: equity, collaboration, humbleness, innovation, and transparency.
The broad, flowing M embodies a dynamic, flexible ribbon that trends up, and its open spaces show transparency. The core colors represent Oregon's treasured forests and waters, and the larger palette shows Meyer's diversity and optimism.
We emphasized “Meyer” to reflect the importance of the legacy of the Trust's founder, Fred G. Meyer.
The new, flexible identity system communicates Meyer’s mission to create a flourishing and equitable Oregon.
Smith & Connors brought more to Meyer's rebranding than creativity, expertise and professionalism. Working with them has been a true partnership.Kimberly A.C. Wilson, Director of Communications
Staff brand & design workshops
Flexible identity system
Design concepts: Scout & Co., Bureau of Betterment
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